Pa Khoang Lake. Photo: Internet
Talk to people in their language and in their way, that’s how we can make people listen and buy what we say. This is one of the “Communication 101 lessons” for CCRD staff.
We feel privileged to be given the opportunity to implement an innovative communication program in which we could support people of ethnic minorities in the Northern Mountains to use their ethnic languages and culture to deliver a behavior change communication program to promote access to available HIV/AIDS services and reduce stigma and discrimination among the villagers.
Today, we’d like to invite you to follow the steps of the people’s art troop to travel to Muong Lan commune to set up a folk art performance. It’s incredibly fun! The performances made 50% of over 16,000 audiences decrease stigma and discrimination attitude compared to pre-interventions (Data source: Project post-intervention evaluation)