Audience’s feedback and End-line Survey of the Serial Radio Drama “Desire for Life.”

Location: Lao Cai, Hung Yen, Binh Dinh, Gia Lai, Can Tho, and Quang Ninh

Primary field: Public Health & HIV-TB

Donors and Partners: Voice of Vietnam (VOV)

Project Overview:

CCRD collected audience’s feedback on entertainment and education aspects of serial radio drama “Desire for Life” when it was broadcast on a radio channel using qualitative research methods (listeners’ diary analysis, letter analysis, FGDs with the target audience, etc…) to identify and correct problems. Later, CCRD conducted the end-line survey to assess the impacts of the drama. CCRD’s roles in this project include designing, implementing, and coordinating the survey, data management, and analysis, and writing reports

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