Location: Vietnam
Primary field: Public Health & HIV-TB
Donors and Partners: Government budget
Project Overview:
The project aimed to strengthen the sustainability and quality of population and family planning programs in Vietnam by developing a Vietnamese oral contraceptive pill brand and building local capacity in social marketing implementation. It developed a long-term marketing and branding strategy to create a completely new Vietnamese brand for an oral contraceptive pill manufactured in Vietnam. After that, CCRD fulfilled all the necessary legal procedures for the ownership of the new product, designed and implemented a marketing campaign and product promotion, and managed the entire project, including implementing marketing activities and distribution.